Website marketing

Visitors are an essential must if you host a site. After all a writer must have readers, a business must have customers, an idol must have fans.

So how do one get visitors? Through Search engines. Search engine has always been an interesting topic especially after how Google actually became famous for its search engine algorithm. However, till today, the way search engine works is still less optimized than how our brain searches for information. Thus it has always been an interest in the AI world to make search engine emulate how our human brain searches for information.

Of course the other angle is to adopt the search engine marketing strategy and tweak your sites to increase the visibility and hit list of the search engines.

This is called search engine optimisation (SEO). It is a process of improving the volume or quality of traffic to a web site from search engines by editing the content and HTML coding to increase the relevance of specific keywords and removing any obstructions to the search engine indexes. There are also sites that do search engine optimizers (SEO). They are the experts who dispense professional advises on the best methods to adopt to get your site ranked in the search engine.

So what are some of the search engine marketing methods used?
- Choice of keywords: Use simple english words e.g. "heart" instead of "cardiac"
- Title, description of meta tags

But note, do not use keywords that are irrelevant to your webpage. This is called spamdexing or black hat SEO. If found out by the search engine, you may become black-listed.